February 3, 2008 8:41PM

Cavemen, Shaq and Richard Simmons

By Jim Di Liberto

Ted
Ideacast
A half-naked pitchman breaks the fourth wall and goes in search of Ted, his 20-34 year old, male ‘Target Demo.’  Amusing, and it made me interested in looking into what, exactly, the company does.  Not bad for a smaller player.

Shaq the Jockey
Vitamin Water
The title says it all.  Shaquile O’Neill rides a horse.  Simple.  Funny.  No one danced to outdated top-40 tunes.

Cavemen
Bud Light
You would think that, after the Geico caveman ads, and the subsequent sitcom, we would be pat prehistoric commercials.  Guess not.

Richard Simmons Roadkill

Bridgestone
The brave Bridgestone driver maneuvers to miss Alice Cooper, and nearly hits Richard Simmons.  I can’t get enough of ads that tweak Richards Simmons’ image.