February 3, 2008 9:11PM

Feel-Good Spots Take Center Stage

By Jim Di Liberto

Chester Pitts
NFL
Talk about a feel-good ad: this one tells the story of an NFL lineman - and oboe player - who was discovered while bagging groceries. This family of ads has been running for the last several weeks, but this one was really good - it elicited an ‘awwwwwwwwwwwwwwwwww’ from everyone in the room.

Balloon Battle
Coca-Cola
Underdog and Stewie (from’The Family Guy’) battle over a Coke. The catch - they are giant balloons, a la the Thanksgiving Day Parade. After fighting back and forth, Charlie Brown appears from behind a skyscraper and ends up with the bottle. Funny, inventive and unique.