February 3, 2008 7:48PM

Just Before Halftime, The Funny Arrives

By Jim Di Liberto

Can’t Take My Eyes off of You
Planters
An, um, unattractive woman lures the opposite sex with the scent of nuts.  That about says it all.

Hey Chuck
T-Mobile
Wow - a funny ad with celebrity pitchmen.  Charles Barkley puts Dwayne Wade in his ‘fave five,’ and then can leave the Heat star alone.

Justin Timberlake
Pepsi
Lots of hype, but it turned out well.  Justin Timberlake shows off his physical comedy skills as he gets beaten to a pulp as a fan drinks Pepsi.  Funny.

Mouse Trap
Doritos
A man gently cuts Doritos and places them on a mousetrap, then waits for his prey.  While waiting, he dives into a the bag himself - just before being pummelled by a man in a mouse suit.  It started slow, but BAM - the funny came at the end.  Belly laughs all around in this Super Bowl party.