Thunder and Hank
Budweiser

Great, now we get to feel bad for Hank, the horse who didn’t get picked by the crew at Bud.  But wait - he is training!  And not just training, but training to ‘Gonna Fly Now.’  I am pumped.  I think i would rather run a mile than pound a beer, but heck - as long as that horse beats Dolf Lundgren, I’ll be happy

Screaming Animals
Bridgestone

 A squirrel, and his woodland brethen scream, as a car bears down on the little nut-lover.  Luckily, the car swerves out of the way.  Apparently, the selling point of Bridgestone tires is you can keep your grip on the road.  I want tires that would guarantee I don’t feel the squirrel if I don’t swerve.

Message From Your Heart
Doritos
This is part of the Doritos ad campaign that takes a riff off of American Idol.  Several hundred contestants are vying for a record contract.  These contestants may be Dorito lovers, but I don’t know if football fans like soft pop.  Frankly, now I have a hankering for pretzels

Danica Patrick Exposed
Go Daddy
GoDaddy.com is famous for their racy ads.  This year, they got meta on us.  Their ad is a commercial for a commercial on their web site.  I mean, 1) I don’t think GoDaddy.com has a monopoly of women on the internet, and 2) Are 100 million Americans gonna watch that ad and then sign up for site hosting?  Still, I know this a does wonders for their brand recognition - my uncle signed up for GoDaddy solely based on name recognition.
Carrier Pigeons
Fedex
A company uses giant, muntant carrier pigeons instead of FedEx.  All I know is I don’t want to clean up after those birds.

Sleepy Stars
Pepsi

Troy Aikman, Joe Buck, LL Cool J, Busta Rhymes, Missy Elliot and an assortment of regular folk pass out while doing their daily chores.

Is this an ad for amphetamines? No its Diet Pepsi Max! And, once people drink it, they suddenly can bounce their heads like SNL’s Butabi Brothers. A valiant attempt to bring back the mid-1990s. Chris Kattan even makes a cameo at the end, making fun of the stunt. Not surprising, Will Ferrell was not with him.

Cheese Guy
Bud Light
Guy brings a giant cheese to a dull dinner party.. Once in the kitchen, all the guys reveal their fancy-pants items to actually be TV and Bud Light. Actually, this was pretty funny. Nice Job, Bud.

Under Armor

We have our first batch of games after the start of the game:

Fire Breather
Bud Light
Man drinks Bud Light.  Man develops ability to breath fire.  Man has allergies to cat.  Inferno ensues.  This ad was kind of bizarre, to be honest.  It doesn’t make me want to drink Bud, but it also isn’t increasing my awareness of the brand - I knew what Bud Light was before kickoff.

Godfather Homage
Audi
Apparently, this is an ad about a car that kills inferior cars.  I love the idea of a tribute to The Godfather, and kudos for getting Alex Rocco - Moe Green in the mobster classic - to do a cameo.  But, its just the connection is a bit too tenuous for an auto ad.

This is definitely an offer we can refuse.

Dell has made it clear they want to re-focus on the consumer market after spending lots of effort, and cash, on the business market.  In this ad, a pretty, shiny wrecking ball destroys a pharynx of old, tan laptops before the computer giant’s new product appears - a sleek, new slim PC.  For a second, with its white and silver vibe, I thought it was an Apple ad.  Not a funny, or great ad, but it definitely is a nice 30-second piece of technology porn for the geeky set (such as yours truly).

The chili is on the stove, the wings are on the coffeetable, and the action is about to begin. But, before the kickoff, the ads start rolling:

Voice-Activated Operation
Product: Sync from Microsoft and Ford

The series of ads is familiar to TV viewers who enjoy watching women walk into plate glass windows.  In this installment, doctors rely on voice activation instead of an anesthesiologist.  Though it could pass as an HMO ad, it fell flat as a high technology spot.

Sarah Connor Chronicles

Pretty standard action television spot, but it gets extra credit for using Danzig’s ‘Mother’ as the sountrack. It brought me back to junior high.

I don’t want to sound like an old man, but wow - Super Bowl advertisements have gotten sooooooooooooooo commercial.

No, I am not joking. Fox Sports’ Curt Menefee is spending 10 minutes not talking about Eli vs Tom, or New York vs New England, but taking a behind-the-scenes look at how Super Bowl ads are made. Ryan Seacrest is promoting not the game or halftime show, but a Doritos comercial! My little brother IMed me to tell me he saw the Pepsi add with the deaf drivers earlier — and I thought it was supposed to be a Super Bowl ad, not a Super Bowl Pregame ad. Times have changed since Bud Bowl I.

I think its safe to say that the commercials are now, officially, bigger to the game - even a game as historic as this one. I haven’t even picked up my first buffalo wing, and I am already being bombarded with messages to buy cars, eat Doritos and make sales calls.

With all this build-up, tonight’s ads better be good!

Welcome to Cash Flow, the new blog from the crew at FOXBusiness.com!

In every office, people send each other email forwards, talk over their cubicle walls and swap stories by the water cooler - and editors, writers and producers at FOX Business are no different. Cash Flow is your opportunity to hop online and comment on the day’s breaking news as the editors and writers of FOXBusiness.com post it.

And, to inaugurate this blog, we are going to do something special - We are going to liveblog the Super Bowl ads. While everyone is watching the ads (and sitting through the big game), we’ll have a plate of Buffalo wings in one hand and a laptop in the other, analyzing the advertisements as they air. We’ll tell you what works, what doesn’t - and open up our comments section for you to chime in. What better way to celebrate our national holiday to commerce and sports, than with some nachos, a big-screen TV, and FOXBusiness.com!